BetPesa and Income Access recently announced a new business partnership. The partnership aims to create one of the leading online betting brands in Kenya. In addition, it brings with it its own affiliate program that rewards affiliates for bringing in new customers.
Income Access’ Affiliate Program
The affiliate program is brought to the table by Income Access as they have been providing an industry-leading affiliate tracking platform for a while now. They will continue to run their old platform while simultaneously launching a new one with BetPesa.
The affiliate program will offer affiliates a wide variety of marketing and analytics tools, flexible commissions, and detailed performance tracking. It also offers support from an experienced and knowledgeable team.
What Does BetPesa Offer?
BetPesa on the other hand is an innovative online betting and casino operator that’s specifically for Kenyans. What makes its platform so innovative is the sheer variety of products available for its players. Some of what’s on offer are sports, esports, casino, live casino, table games, and virtual sports.
The user interface on BetPesa is extremely simple and easy to navigate. This means that players can jump straight into games without too much hassle. Players enjoy quick, easy withdrawals and access to customer support should a problem arise. Having this is hugely important for a platform that deals in gambling.
What makes BetPesa special however are the bonuses and incentives for their player base.
New players can claim 50bob Free Bet upon registration on the platform. These bets can reach up to KES5000 daily for every first-time deposit above KES100. Another exclusive feature allows players to edit their bet for all active sports bets.
BetPesa also offers cashback for all losses: 30% of all stakes lost every month are returned, thus protecting players as far as the company can. BetPesa also has a commission promotion that provides affiliates with a 45% flat revenue share with no negative carryover from the first month. After that, BetPesa offers 20-30% tiered revenue to its affiliates.
There is also a powerful mobile version of this platform which means that people are playing on BetPesa wherever they go. Both parties in this partnership are clearly bringing their own importance to this business venture.
The Bottom Line
Overall, the partnership seems like the right approach for the betting and gaming company to use as leverage. An affiliate program is one of the best tools for bookmakers across the country. So, the introduction of the affiliate program is a smart way to kickstart the brand.