Sportingtech Finalises BetOn Ugandan Deal

Sportingtech Takes BetOn Into Uganda

iGaming platform provider Sportingtech has once again grown its market share in Africa after it closed a deal with MENA Sports Consulting Uganda Limited. In 2018 the brand closed a Nigerian deal and now they look set to take on Uganda.

MENA trades as BetOn in Uganda, and the brand is available exclusively to local customers. The complete range of Sportingtech’s gambling and sports betting services and products will now be available through each BetOn delivery channel all across the country.

Full Scope of Products

Sportingtech’s Pulse Platform is a multi-management one, and combines betting, casino games, sports and technology into a comprehensive single solution. Thanks to the organisation upgrading to the cutting-edge iGaming offering, BetOn is now able to enjoy all the benefits of this platform. This includes utilising mobile, online and retail channels to administer its betting operations, which run countrywide.

All the latest features and updates are being used in Sportingtech’s platform. This includes tools relating to risk analysis, those relating to management of content and sportsbooks, powerful CMS and CRM for online trade, and the Cashier Application. The Cashier App was specifically developed for retail commerce and is entirely web-based. It further requires no installation, is very simple to use, and has been optimised to work well with any kind of hardware configuration.

Increase in African Market Vital

Vito Sesar, the Sportingtech Business Development Manager, expressed how important widening the business impact in the African iGaming market is. He described entering the Ugandan market with BetOn as a major milestone, and spoke of his company’s bigger goals.

Sesar said that their aim in supporting promising projects like BetOn would be to set a new standard for excellence in mobile, online and retail betting in Uganda. He went on to say that this was a huge opportunity for both organisations to not only use but also showcase the full power of the Pulse Platform.

A High End Collaboration

Sportingtech made a name for itself as an iGaming platform provider delivering advanced technology product packages for the running of both online and offline gambling and betting operations for any market.

The company has offices in Curaçao, Malta, and Portugal, and strives to originate innovative solutions for operators while at the same time targeting some of the world’s most challenging jurisdictions. They have learned everything there is to know about the progression of wagering on sports and enjoying games of chance over the last 10 years. Add to this a complete understanding of market demands around information technology systems, legislation requirements, and software, and you’ve got an idea of the kind of assistance they provide.

BetOn brings the best practices in Africa and Europe into play, operating a total package of offline and online lotteries and sports betting product portfolio. They have long set the standard for mobile, online and retail excellence in Uganda, and cover all the biggest sports events in the world. By partnering with Sportingtech they will be able to grow their reach, especially in the ever-growing mobile sector that is always ripe for new talent and welcoming of new and more extensive sports betting offerings.