Live Betting On The Rise In Africa

Africans Making the Most of Live Betting

One of the most significant developments in wagering over the last few years is in the arena of online sports betting. This is especially true in African countries that are passionate about Cricket, Rugby, and Soccer. With dozens of new bookmakers popping up, and competition between operators being at an all time high, brands have had to find something better to offer their customers than the competition does. As popular as Refunded Wager, Free Bet and Deposit Bonuses are, live, or in-play, betting is fast becoming the most appealing offering, and African bettors are waking up to its benefits. 

African bookmakers are increasingly reporting that live betting is an ever-growing section of their market. And, as new apps are being developed, the prospect of wagering in real-time from a smartphone or tablet is only going to get easier to do. Technological developments are allowing sportsbook operators who cater to this massive market to offer additional products as well. 

The Perks of Live Betting

Essentially, Ghanaian, Kenyan, Nigerian and other African bettors are placing wagers on games that are already in session when they’re live betting. The main benefit is obvious. As well as fans may know their team; they never can tell how a game is going to go. Bettors are finding that being able to take immediate advantage of unforeseeable events like player injuries, fouls, and surprise goals before the odds get readjusted is incredibly valuable. 

It’s something more Africans are realizing as they indulge in their passion for wagering on big sporting events like Boxing matches, Golf tournaments, and Horse Racing. 

How the Advantage is Being Gained

Bettors from Nigeria, South Africa, Senegal and the rest of the continent are benefiting from how quickly odds fluctuate as time passes during matches, competitions, and games. Because these increase or decrease according to what happens during the fixtures, shrewd sports bettors can maximize on events as they occur. 

Maybe a surprise goal gets scored, changing the favorite, a red card is handed out, taking a star player off the field, or the best athlete falls prey to a sudden injury that puts them out of the game. Bettors quick enough to take advantage of these occurrences before odds makers adjust the numbers are enjoying big returns. 

New Technology for a New Generation

The younger generation of African sports fans are looking for fresh concepts when it comes to sports betting just like their counterparts around the world are, and bookmakers are paying attention. With the popularity of live betting on the rise, companies like 1xBet are making adjustments. This has seen the organisation debuting its Multi-LIVE development that allows money players from Tanzania, Botswana, Uganda and other African countries, to add events to their personal pages, betting on them and then monitoring their progress in real-time. 

Mobile bettors are definitely on the rise, and sportsbooks are scrambling to ensure that prospective customers can access live wagers 24/7 from any device. Support services are also being provided in an increasing number of different languages and via modern options like online chats and instant messenger to assist those who want to put money on their favourite sports in real time.

Best Betting Sites

R2,000 Welcome Bonus

Up to R1,000 in Welcome Bonus


New players can get up to ₦100,000 in Welcome Bonus

Melbet Nigeria

New players can get a welcome bonus of 200% of their first deposit up to N100,000

Supabets South Africa

Up to R10,000 in Welcome Bonus + R50 Sign-up Bonus