Leading global brand Betway is an absolute leader in the world of online sports betting. Today, they’re one of the most successful providers of sports betting action for bettors all over the world. 

Owned and operated by Super Group, Betway was established in 2006. Not only does the brand create a variety of sports betting opportunities, but they’re also leaders in the online casino world.

Betway has a presence in many regulated countries, including European countries like Belgium, Ireland, Spain, Portugal, Denmark, Malta, the UK, Sweden, and Germany. Over the past few years, the brand has established itself in several African countries too, including Kenya and South Africa. 

Betway is a brand 100% committed to providing sports betting and iGaming entertainment that’s fair and socially responsible. They’re a member of the Independent Adjudication Service, so customers can rest assured of fair, high-quality service at all times. 

Leaders in Kenyan Betting 

Even though Kenya is a country home to several top online sports betting sites, Betway remains a leader in the African country. 

This is because the Betway brand offers one of the highest-quality sports betting services to local African bettors. This is also why Betway Kenya has a massive and loyal fan base. With so many premium sports betting options available, bettors can wager on a variety of sports and leagues. Just some of the markets include the NBA, KHL, La Liga, Bundesliga, KHL, and the English Premier League. 

Bettors can bet on a variety of eSports competitions as well.  Dota 2, Counter Strike: Global Offensive, World of Tanks, Hearthstone, and Heroes of the Storm are a few of the markets available 24/7. 

A Sports Betting Sponsorship Superpower

Betway is unrivaled in the field of horse racing. In fact, for many years now, they’ve been the kings of sponsorships in the sport. 

In March 2021, the global betting brand became a lead sponsor of Irish and UK horse racing. Leading events sponsored by Betway include the Grand National Festival and Queen Mother Champion Chase. These are two of the biggest horse racing meets in the United Kingdom. 

Football betting, too, is a focused product for the award-winning sports betting brand. In 2015, Betway signed on as the official sponsor of football/soccer club West Ham United – in a deal valued at a massive £20 million. 

Betway is also the sponsor behind several Spanish football franchises, including RC Celta Vigo, RCD Espanyol, and Deportivo Alaves.

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