AFCON 2019 Bets To Set New Records
The exponential growth in betting markets across the African continent is hardly a secret. As operators and regulators work to make the industry beneficial for all concerned parties, research into betting behaviour is very useful. A recent GeoPoll survey into Football fans’ wagering plans for the 2019 Africa Cup of Nations provides just that kind of information.
GeoPoll’s 2017 Research
GeoPoll is considered a leader in finding and providing information on all kinds of different issues in emerging markets – such as casinos and sportsbooks on the African continent. The 2019 AFCON-related survey follows a 2017 study on gambling habits in South Africa, Ghana, Nigeria, Uganda, Tanzania and Kenya.
The biggest insight in the 2017 research was that sports betting is the most popular gambling type in the countries that were surveyed. Football stakes are particular favourites, and these 2 facts inspired GeoPoll to probe more deeply into AFCON wagers for this year.[single_affiliate_freespins title=”bet9ja” ]
2019 Survey Results
In their latest research, GeoPoll found that huge numbers of bettors are planning to put money on AFCON 2019 but most of the wagers will be modest at around $5, or the equivalent in local currency. For example, 66% of Egyptian respondents said they planned to spend less than EGP100.
In Kenya, 60% of those who answered the survey said they would bet less than KES500. The relatively small stakes will come from “pocket money” for 36% of the bettors who answered, and from salaries and profits for 31% and 29% of respondents, respectively.
Wherever they get the money from, plenty of individuals are planning to put money on the results of this year’s AFCON. Overall, 79% of the people who answered GeoPoll’s survey said they would be wagering on at least one game – in Nigeria this figure was an incredible 93% – and 17% said they were considering placing their first stake ever on the championship. With online bookmakers like Bet9ja offering easy access to Nigerian bettors, anyone in this country should have easy access to a wealth of wagering options.
Smartphones Boost African Betting
The mobile factor – and smartphones in particular – can’t be ignored in any discussion on African gambling activities in 2019. GeoPoll’s survey also asked participants to report on the platform they’d be using to place their wagers, and no less than 72% said they would be using their phones.
17% and 21% of bettors will also use the more traditional methods of cybercafé machines and slips. The most-used systems differ between countries, which reflects both availability and user preferences. For example, 34% of people in the Democratic Republic of Congo use slips, while the second-most popular option in Egypt, Ivory Coast and Nigeria is the cybercafé machine.
African Market Embraces AFCON 2019
The gambling industry on the African continent is now worth over $37 billion. With casinos and sportsbooks now available on mobile devices and accepting low stakes, many more people can afford to try their luck. The general love of Football and a feeling of pride when the contest is staged in Africa have combined with increased accessibility to make 2019 AFCON wagers incredibly popular