Leading sports betting provider Amelco will soon be launching in South Africa. The provider will conduct its business in partnership with LulaBet.   

According to Brandon Walker, Amelco’s head of business development, the launch is expected to have a vast and transformational impact on the country’s sports betting market. 

Walker said the provider’s presence is anticipated to become a total game-changer. He explained that Amelco has the insight and experience to know precisely what the South African market needs from a sports betting provider. The incoming platform will be the country’s very first end-to-end tier-1 offering. He also said that the provider has been preparing to enter the local market for the past 12 months. 

Transformation is Coming  

The aim is to transform the market in partnership with LulaBet. Managing director at LulaBet Ian Gutteridge had more positive things to say about the partnership.  

Gutteridge said LulaBet is fully committed to providing a premium South African sportsbook experience that’s a notch above its competitors. He said the company’s mission is to use the best gaming technology to make premium entertainment happen. 

It’s All About the Win  

Gutteridge also said LulaBet thrives on the excitement of the win. The company looks forward to giving its customer base access to top-of-the-range sports betting and online entertainment. 

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