Sisal Italia’s hold on the North African market has just undergone a huge boost. The Italian gambling company, a subsidiary of Flutter Entertainment, has received an eight-year license to provide sports betting services in Morocco. The license can also be extended for an additional two years.
Sisal was awarded the tender by La Marocaine des Jeux et des Sports. It will be the country’s exclusive retail and online sports betting services provider. Sisal Jeux Maroc, the company’s Moroccan holding, will oversee the rollout of its products.
Sisal’s North African Expansion
The license is Sisal’s fourth successful tender in the international market, having previously obtained similar permits in Spain, Tunisia, and Turkey. Since being acquired by Flutter Entertainment in 2022, Sisal’s North African operations have expanded significantly. Integrating Matchpoint retail network, the Sisal International Group, and the Superenalotto Lottery brand with existing holdings like Betfair and Paddy Power has strengthened the company’s position in the region.
Sisal Extremely Pleased
Chief Executive Officer of Sisal Jeux Maroc and International Managing Director for Marco Caccavale’s brand expressed satisfaction with the company’s consolidation in Morocco. Caccavale stated that the MDJS decision proves the quality of his firm’s work.
Caccavale added that the license proves how much the company has achieved over the past three years and highlights the potential for the partnership in light of Morocco’s strong growth trajectory. Finally, he stated that being a part of Flutter Entertainment increases Sisal’s value proposition and enables the company to continue developing first-rate products and services for their various market segments.