RubyPlay, a leading B2B gaming company, has inked a strategic partnership with LottoStar, a licensed iGaming firm in South Africa. This partnership enables RubyPlay to provide LottoStar with its unique slots portfolio and newly developed games, marking its first venture into the regulated South African market.
LottoStar, a licensed online gaming operator, offers users a convenient way to enjoy a variety of games on multiple devices, including smartphones, computers, and tablets.
This partnership will allow RubyPlay to introduce its various innovative gaming services to the South African audience for the first time. This integration of online strategies, traditional gaming aspects, and top-notch online gaming mechanisms promises an exciting gaming experience for players. Popular game titles like Diamond Explosion 7s, Royal Griffin, and Shake Shake Money Tree are part of the offering.
RubyPlay has ambitious plans for global expansion across various sectors, intending to collaborate with top betting operators in South Africa to display its unique and captivating content. This partnership with LottoStar presents an ideal opportunity for RubyPlay to accomplish these goals.
In a statement, Trevor Ginsberg, the CEO of RubyPlay, expressed his enthusiasm about the venture into the South African market, stating, “Getting into a new market industry is always thrilling, and this is the right step as we expand into the South African Gambling Market.” He further stated, “we believe that Africa will achieve the same level of success as Latin America has recently. It is crucial that we enter this new industry early and believe that this is the right time for RubyPlay to do that. We are confident to provide operators with bespoke content and without a doubt, know SA gamers will enjoy our games and content”
Echoing these sentiments, LottoStar CEO, Tasoulla Hadjigeorgiou, highlighted the excitement of partnering with RubyPlay. He expressed confidence in the partnership’s ability to enrich the South African betting market with new, specialized games, enhancing their extensive game offerings.