South Africa is an important emerging market within the context of the global gambling industry. 

This makes the country a vital new market for many industry stakeholders from all over the regulated world, including iGaming giant Pragmatic Play. 

Pragmatic Play has now signed a deal with leading South African iGaming operator Playbet. The focus of the deal is increasing the company’s footprint in a super lucrative market. 

Global Expansion is Key

Pragmatic Play is the company behind many top iGaming titles, including popular favourites like Wolf Gold, Gates of Olympus, and Sweet Bonanza Candyland, to name but a few. 

With the inking of the new deal alongside Playbet, Pragmatic Play will enjoy increased brand exposure in the South African market. It will also enjoy greater exposure to the African continent as a whole. 

Pragmatic Play is completely focused on global expansion. Now, South Africa is set to play a pivotal role in this drive to achieve greater exposure and broader success. 

According to Pragmatic Play Chief Business Development Officer Yossi Barzely, the deal marks an important milestone in the company’s quest to become one of the leading gambling brands in South Africa. Yossi said working with Playbet in making the new venture happen has been an absolute pleasure. He added that he has every confidence in Pragmatic Play’s premium iGaming content attracting a new audience of players. 

Strengthening the Playbet Brand 

Weighing in on the superb new deal was George Vasilopoulos, Chief Marketing Officer at Playbet. 

Vasilopoulos commended its new partner on the over 200 top-class games and titles soon to be enjoyed by South Africans. This premium content will be available on Playbet’s domain, which the CMO said is all thanks to the partnership. 

Vasilopoulos said strengthening Playbet’s own online portfolio is an exciting prospect for the brand. He also thanked local software provider Aardvark for the incredible work that has gone into both the development as well as compliance and regulation side of the new deal. 

About Pragmatic Play

Pragmatic Play is an award-winning developer of online casino content.

The studio currently releases up to an incredible five new online slots every month. The brand is also the leading force behind an award-winning series of Live Casino and online Bingo titles. 

Pragmatic Play’s focus is on innovation and providing a multi-product portfolio of content and management solutions to its global partners. 

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