African rapper King Kaka is a famous and acclaimed hip-hop artist. He’s also an entrepreneur and a philanthropist who enjoys doing his bit for the greater good. 

King Kaka is making news headlines in amazing new ways because he recently linked up with cryptocurrency-focused online sports betting brand, Sportsbet. 

The partnership means King Kaka will now become Sportsbet’s global ambassador across all of East Africa. 

King Kaka’s Role at Sportsbet

Sports betting operator Sportsbet has its domain at The site is home to thousands of sports betting markets. The brand is well-known and has signed several partnerships with football clubs from all over the world. These include Southampton, Arsenal, and Sao Paulo. 

Sportsbet is part of the famous Yolo Group of companies. 

King Kaka is the ideal fit for such a partnership. The famous rapper is one of the biggest names in African rap today. He is also a well-respected musician among his peers. He is considered creative and an artist not afraid to challenge the status quo. 

Kaka’s first campaign has been scheduled for later this month. The campaign will focus specifically on players from East Africa and its surrounding regions. They will be granted access to many unique bonuses and promotions. 

King Kaka Comments

Kaka commented on the alliance by referring to the Sportsbet brand as innovative and value-adding. The artist said he greatly values this commitment to innovation. He said he has always tried to be an innovator himself, which makes him respect Sportsbet a great deal for being committed to the same value. 

King Kaka said he’s very much looking forward to his journey as the international ambassador for the world’s leading crypto-focused sports betting site

King Kaka is an Inspiration 

Also commenting on the big news had been Albert Climent, who is Sportsbet’s Head of Africa. 

Climent described King Kaka to be a true inspiration to millions of people. Climent commended the rapper for his ability to create life-changing music, and also for his humanitarian efforts over the years. Climent said King Kaka is the perfect match for the Sportsbet brand. The brand is fun and fair, explained the sports betting executive. 

But King Kaka isn’t the first African music artist involved with cryptocurrencies. In 2017, popular rapper and singer Akon co-founded his own cryptocurrency, Akoin. 

Akon’s cryptocurrency has its roots in the rising economies brought about by African entrepreneurs. Akon is passionate about his project and recently spoke about it at a popular trade show called Sigma. 

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