Kambi Group and SunBet have renewed their partnership, bringing continued benefits to South African players. Since 2017, Kambi Group has been the driving force behind SunBet’s exceptional online gaming platform. Kambi Group has established a strong reputation in the industry for supplying operators with cutting-edge gaming technologies. SunBet, a highly respected sports betting operator in South Africa, has flourished under this collaboration.
As gambling continues to grow in Africa, Kambi Group is committed to standardizing the industry across the continent and strengthening its ties within the African gambling market. Working closely with SunBet, one of the leading bookmakers in South Africa, Kambi Group aims to forge a powerful connection with the African gambling industry. SunBet, backed by its parent company Sun International, renowned for its sought-after casino resorts, further enhances the partnership.
SunBet’s CEO, Simon Gregory, expressed his satisfaction with the extended deal, highlighting the instrumental role of Kambi’s services in the smooth operation of SunBet. He also shared ambitious plans for the SunBet brand, stating, “We have ambitious plans for the SunBet brand over the coming years and I am thrilled we will continue to do this with the support of a world-leading B2B sportsbook like Kambi.”
Likewise, Kristian Nylen, CEO and co-founder of Kambi Group expressed his enthusiasm about working with the premier gaming and hospitality group in Africa, underscoring the value of their alliance. Nylen acknowledged Sun International as a valuable partner since their initial partnership in 2017 and expressed excitement about the continued growth of SunBet’s online betting brand.