Honoré Gaming is known as one of the most innovative online sports betting platforms in the iGaming industry. PMU, Pari Mutuel Urbain, is one of the biggest French betting sites. The two companies have recently strengthened their partnership, preparing to enter the Senegal market.
In collaboration with the Senegalese National Lottery, Lonase, Honoré Gaming, and PMU aim to bring high-quality, first-class horserace betting to Senegal.
This will include the same horse races, betting opportunities, and payouts that PMU’s French customers enjoy. And it will be backed and driven by Honoré Gaming’s world-class sportsbook platform.
An Exciting Partnership
Chief Operating Officer at Honoré Gaming, Christophe Casavona, has expressed his delight in the venture. He is particularly pleased with the lengthening of the existing partnership between his company and PMU. He is also excited and eager to work with Lonase in establishing their exciting new betting platform in Senegal.
Honoré Gaming has made a name for itself in recent years. It has become known as an innovative omnichannel, online sports betting solutions provider and platform. It is also a key provider to sports betting operators in French-speaking African countries across the continent.
Betting Interest in Africa Grows
Africa is quickly becoming one of the biggest online betting markets in the world. Casanova hopes to further aid African operators in establishing their own quality brands. This, he hopes, will further unlock Africa’s great potential as a global sports betting leader.
PMU, likewise, has a sturdy presence in many French-speaking African countries. Particularly those with a love for French horseracing. Antoine Griezmann was recently appointed the new Brand Ambassador for the company. After a two-year decline in horseracing due to Covid-19, Griezmann and PMU are determined to bring horserace betting back into the limelight. Along with their exciting venture into Senegal together with Honoré Gaming, they also have new advertising campaigns. This includes their grand nationwide ‘Question du Jour’ campaign in France.