After signing a series of partnerships, 10Bet has entered the African betting market. The company, known to be one of the best sportsbooks in the world, has been looking to expand for some time. Seemingly, they have now finally managed to make the jump into Africa. However, the company isn’t just looking to offer service. Sponsorship deals will also be struck with local football teams, helping to build the industry while providing betting services.
As far as local markets themselves are concerned, 10Bet is to be made available in Tanzania, Ghana, Zambia and the Democratic Republic of Congo. This means that for bettors in these areas sports betting has just got a whole lot more convenient. The new services are to be provided via advanced mobile apps, SMS systems, and USSD.
Big Sponsorship Plans
It’s well known that Africans are very dedicated to sports, especially their own teams. That is why 10Bet is making sure that local teams are now more supported than ever before. A number of local clubs will be getting direct cash injections, allowing them to shine even brighter. Some of the teams that are to be supported include Enyimba, Daring Club Motema Pembe, Red Arrows, Dodoma Jiji, Aduana Stars and Talanta FC.
It isn’t just these teams that are going to be seeing the benefits. The football industry as a whole will be receiving support, bringing the football standard across Africa to new heights.
Ghana is where 10Bet is most likely to expand the fastest. Given that the country has seen immense growth with mobile devices and internet activity, the company’s apps are most likely to be widely adopted. The only problem is that Ghana is already saturated.
Further and Future Growth
The company has a plan to stand out in the busy Ghana betting market. Deals are to be struck with various local stakeholders, allowing for a foothold that will aggressively drive growth. This will be great news for bettors in the area, with more betting options made available than ever before.
Beyond the already targeted countries, it seems as if 10Bet is looking to dive even deeper into Africa. An additional 2 more regions can expect to see their own local launch within the next year.
CEO of the company, Arthur Perry, explained the situation. He said that it has taken years to develop a strategy for the African continent, but that the planning has finally paid off. He continued that he is excited to finally be offering excellent service to locals.
Perry went on to explain that he will continue to expand into new territories, though it will be an additional challenge to adapt to the various regulator challenges in each new area.