Gearing Up For Sports Betting West Africa 2019
The fifth annual Sports Betting West Africa will take place from 23 to 25 July 2019, at the Eko Hotel and Suites in Lagos, Nigeria. The biggest and most prominent event in the African sports betting industry, it always draws a big crowd of industry insiders from around the continent and even further afield.
The Latest Expertise
Sports Betting West Africa is intended to bring the most up-to-date information to key stakeholders in the gaming industry, and so far it has never failed to do just that. Over 500 exhibitors, and between 20,000 and 50,000 exhibitors, are expected at the summit.
Information on the latest technology and marketing practices is shared, along with advice on responsible gambling and the latest regulations. In the current climate of changing rules and legislation in several countries, these guidelines are especially important.
2019’s Exciting Expo
The Sports Betting West Africa gathering always provides valuable discussions and information, and the line-up for this year is impressive. The topics include gaming in West Africa, and the technical challenges and opportunities of operating in this environment.
Technical issues include how to deal with the focus on mobile rather than desktop betting sites in West Africa – its impact on how sites are designed, what banking methods should be offered, and other effects. While these are indeed challenges, a predominantly mobile player base also presents unique opportunities for advertising, and to explore what kind of wagering opportunities to offer. Home grown Nigerian brands like Bet9ja have already excelled in meeting many of the challenges that are posed, and can be used as examples of those that are maximizing their potential in the emerging markets.
The focus on the Gaming in West Africa panels will be where the industry is right now, and where stakeholders would like it to be in 5 years’ time. As the market continues to expand exponentially, more factors that influence the landscape are identified. Different ways of dealing with these need to be explored.
The burgeoning gambling sector is also attracting interest from operators in the United States and Europe, some of who will have representatives at Sports Betting West Africa 2019. Working together to grow the interests of international and West African companies is important, and begins with the summit’s formal panels and informal connections.
In addition to the important discussions that will be held, professionals will also have invaluable networking opportunities, and will get to see the latest products in the sports betting industry. Besides the most important operators, regulators and marketing experts in the region, lawyers with specialised knowledge of the sector will be there to participate in talks and give their advice.
An Essential Industry Event
Sports Betting West Africa is more important now, perhaps, than it has ever been before. Many countries are realizing the huge potential for tax revenue in the gambling industry, and how important it is to promote responsible gaming and protect bettors’ privacy, for the first time. To balance all those goals successfully, it’s critical to understand the sector – both in terms of its customers, and how to manage it. By bringing different experts together, that is just what this exciting event is able to achieve.
