How Has Social Media Changed The World Of Sports?

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There is no denying that social media channels have evolved drastically. What started as chat rooms and Orkut profiles has now transformed into Facebook communities, Instagram hashtags, and quick messages on Twitter.

Not only this, but they have also changed the way we look at fashion, business, lifestyle, industry, and according to – sports!

According to research published on MarTech, 61% of the sports viewers follow a social media account owned by sports organization or an athlete, while 80% of the respondents interact with them on these platforms. On the other hand, athletes use social media channels to establish their name and create a relationship with fans.

Here are some of the additional ways that social media might influence the sports industry.

Live Streaming

Live streaming gives the game attendees the ability to broadcast games from their own perspective. In 2017, NBA had live streaming on Yahoo, and it got around 33.6 million live video streams in no time.

Not only has it worked for the attendees, but it serves as a credible option for the audience who wants a better viewing experience and also wants to save a buck on it. According to Navigate Research, 67% of the sports fans are more likely to use Twitter for a better viewing experience.

Establish The Presence Of Sports Stars

Whether you are a Facebook, Twitter, Snapchat, or Instagram user, you can follow sports stars on their channels and always stay updated with your favorite club’s news and results.

For example, Cristiano Ronaldo has 146 million followers on Instagram, and Manchester United has 18.4 million on Twitter. Become the part of their massive following and have the updates delivered to your feed.

Encourage Sports Campaigns

One of the things that social media are most useful for is spreading the word quickly. Nike used the equality campaign to create a conversation regarding equality in sports. It used black and white visuals that helped the cause and also made the audience to understand the importance of colors in graphics.

Forum Discussions

Many sports enthusiasts like to discuss the players’ progress, match results, and trending news with fellow fans. These fans use social media forums, carry out discussions, and stay connected with the like-minded audience.

Social media have a prominent effect on sports, and this impact will continue to grow in the years to come.

If you want to learn more about the impact of social media on sports, take a look at the infographic below. It is the perfect resource that covers every statistics on how the social media channels have influenced this industry.

It will walk you through how the sports went from television to social media, popular sports teams on social media, famous international sports organizations (as of May 2018),  popular male and female sports stars, sports content, and much more.

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