william hill africa

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100% Welcome Bonus

  • Sports Betting
  • Product Offering
  • Bonus & Promotions
  • Deposits & Withdrawals
  • Mobile Betting
  • Support & Safety


Founded in 1934, William Hill is one of the most recognized and trusted bookmakers in the sports betting industry. Started their business only offering to bet in betting shops, they are now, besides being one of the biggest betting sites in the world, also the biggest landbased bookmaker in the UK.

Since going online in 1998, William Hill is now supported by more than 16,000 employees in a total of 8 countries worldwide. They have licensed websites in the UK, Italy, Spain Australia and Africa, as well as in the US in Nevada and Delaware. William Hills mobile betting app has been downloaded more than 2.5 million times already and they offer a great mobile platform for their customers.

With over 70 years of experience behind them, William Hill has now also become one of the largest online sports betting operators in Africa, and welcome bettors from Ghana, Kenya, Nigeria, and Zambia.

Sports Betting Experience

As you would expect from a bookmaker as large as William Hill, the number of sports offered by the site is simply staggering. You can bet on just about all the major sports, including Soccer, Basketball, Tennis, Rugby, Cricket, Baseball, Darts, Golf, Greyhound Racing and Horse Racing. They also offer a full range of niche options like Snooker, Lotteries, Politics and Television/Entertainment.

With popular betting markets such as Soccer or Tennis, the depth of the market can easily run over 100 lines. To add to this, William Hill offers extremely competitive odds on major events. On the whole, their odds are very competitive, especially when compared to other major African online sports betting sites. Their latest Soccer odds are taken at a low-profit-margin, which is a major bonus for local bettors.

Product Offering

If it is the variety you are looking for, African Betting Guide highly recommends William Hill. As well as offering a world-class sportsbook they also provide an extensive range of in-play markets. In fact, their in-play betting section is one of the most comprehensive we have ever seen. To add to this, they also offer live video streaming of major sporting events as well as the latest news and inside information on all the biggest sporting events.

While many other African online sports betting sites offer casino games, William Hill does one better; or in this case, quite a bit better. As well as having a full-standardized casino platform, they also feature a Vegas-style casino, a Macau Casino with Asian style games, and a live dealer casino with a wide selection of popular table games. This is just the start though; there is also a dedicated online Bingo platform, Scratch cards, online Poker and virtual sports.

Free Bonus & Promotions

William Hill has a no-nonsense welcome promotion for all new members. This comes in the form of a free bet offer where you deposit 10 ($/£) and you get 30 in free bets. Essentially, they are giving you a 200% free bet bonus on first deposit. They also run weekly and monthly promotions on all the biggest sporting events and these promotions change regularly, making them one of the more rewarding African online sports betting sites around.

Deposits & Withdrawals

As one of the best online betting sites in Africa, William Hill offers something for every customer when it comes to transacting online. Their range of deposit options includes everything from local bank transfers to web-wallet payments, debit cards, credit card, wire transfers, Internet banking and more.

Transactions are available in multiple currencies in line with currency selected when you opened the account. Cashout options at William Hill are equally impressive. Bettors can choose from a wide range of secure cashout options including credit cards withdrawals, debit card, web and bank withdrawals.

Mobile Betting Experience

As you would expect from an international bookmaker of this caliber, mobile betting is part of the package. There are two ways to get started betting on your mobile. Firstly, William Hill offers a dedicated mobile-friendly site that you can access in your phone or tablet’s web browser. Simply type in the web address and you will be redirected to the site. Alternatively, you can download and install the betting app on your Android or iOS device.

The app is available for download from the site or on the relevant App Store. Once installed, you can log in and access your account at home or on the go. Using the app, you can top up your account, place multiple wagers, stream live sports footage, play casino games or cash out your sports betting winnings with a tap of the screen.

Support & Safety

Licensed and Regulated in Gibraltar, William Hill is one of the most reliable and secure online betting sites in Africa. The site runs the latest 128bit digital encryption technology to ensure that all personal and financial transactions are kept 100% secure at all times. All information stored on the site is guarded by security software, which makes transacting online a pleasure.

When it comes to customer support, William Hill offers 24-hour service support, 7 days a week, 365 days a year. Support is available in multiple languages in each country. Bettors can contact William Hill via their live chat facility, via email, by submitting a post, filling in an entry form on their website, by fax, or by calling them on their international support number. The quickest way to get a response is to call them directly. The support staff is friendly and extremely helpful in solving any issue you might have.

If you’re looking for a top-class African online sports betting site that offers a great selection of markets, competitive odds, easy and safe banking and generous bonuses, William Hill is a great choice for anyone in Ghana, Kenya, Nigeria, or Zambia.

Ayanda African Betting Guide

The name is Ayanda, born and raised Zulu, South African. I’m a student at Stellenbosch university and part time writer for African Betting Guide. Sports is my passion and journalism drive, whether it be football, rugby, cricket or golf. My focus is on current sports news such as hot games, transfers and current players.

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