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Established in 2014, b-Bets is a rising star in the African online sports betting world. Based in Europe, the online bookmaker might not have the experience of some of its competitors, but it is already gaining international praise.

After successfully launching in Europe and the UK, the bookmaker now offers its products to bettors in Africa in Nigeria, South Africa, Uganda, Ghana, and Zambia. Offering a huge range of sports and markets, the betting site has a reputation for highly competitive odds and excellent promotions. They also offer one of the best welcome bonuses in the industry as well as casino gaming and a live dealer casino.

African Betting Guide took a closer look at what the brand is all about, and we were very impressed.


b-Bet provides a completely unique and modern interface which has distinguished them from their competitors. Using Flash technology, the site creates a kind of virtual setting with aquamarine and black styling. This does not mean the interface is confusing or bulky, quite the opposite in fact. Clicking on the sportsbook will bring up a huge list of sports on the left of the page, the available markets in the middle and the betting slip on the right.

The most impressive feature of the site is the number of sports on offer. As it stands, they have one of the most comprehensive selections of sports and markets for African bettors. This includes popular sports like Soccer (Football), Tennis, Golf, Rugby, Cricket, Volleyball, Ice Hockey, Baseball, Basketball, American Football, Motorsport, Cycling, and boxing to name a few. They also have plenty of niche sports, as well as entertainment betting, eSports, and politics. More impressive is the amount of markets available on each sport. In Soccer alone, they offer over 1300 markets and dozens of different bets on all the other biggest sports.


When logging onto the b-Bets African online sports betting site, the first thing you will notice is that it is split into the casino and the sportsbook. This gives you an indication of how important the casino actually is. Instead of slotting in a few games into the platform, the casino is a powerhouse in its own right.

With top-rated slots, and the finest table games this brand is a true competitor in the industry, and they have a dedicated live dealer platform for those who want a more intimate, authentic gambling experience. They are also one of the few bookmakers to have an auction section, which is yet another way for players to win big.


In keeping with international standards, b-Bets offers players a very lucrative welcome bonus as well as ongoing sports promotions. The welcome offer comes in the form of a 100% cash match welcome first deposit bonus up to a maximum of $100. This is made even better by the fact that it has quite reasonable wagering requirements. For members who are already signed up, the bookmaker offers weekly and monthly sports promotions where you can get enhanced odds and boosted bets on major sporting events.


Being that they are based in Europe, b-Bets offer a wide selection of banking options to cater for just every country and every type of user. For deposits, the available payment options include payments by credit card, debit card, fast bank transfer, by prepaid card, internet banking or by web-wallet payment. While not all these options will be available in every country, the most popular payment facilities include Visa, MasterCard, Neteller, Skrill, Paysafecard and bank transfer. They also offer a huge range of withdrawal options with some of the fastest cashout times in the industry.


In keeping with the trend of the top-rated European betting sites, b-Bets cater for mobile users with both a mobile site and a dedicated betting app. The mobile site is useful for bettors with older model phones or those who want to swap between the desktop and mobile site quickly. The mobile is accessible simply by typing in the web address into your mobile web browser on your phone or tablet.

The mobile app is another way to bet on your mobile. Designed for all leading Android and iOS devices, it can be downloaded directly from the site or the app store and loaded onto your phone for free. With the app, you can log in, as usual, find the latest live betting markets, place multiple bets, fund your account, play casino games or withdraw your winnings on the go.


b-Bets is committed to providing customers with the most secure and user-friendly betting experience possible. When it comes to security, they run state of the art SSL digital encryption software across all their platforms. They also provide comprehensive customer support for users across the globe. If you run into any issues, the site has a dedicated help page with tutorials and FAQ’s. The customer support team is also available 24 hours a day to sort out any issues. You can contact them using the in-house live chat facility, by telephone or by email.

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